Adresserad direktreklam.
Direktreklam kunde vara väldigt kraftfullt. Det var dessutom mätbart, på den tiden inte lika vanligt som i dagens digitala värld. Jag har tagit fram ett otal adresserade kampanjer, oftast för magasin. Men även för Kungliga Dramatiska Teatern minsann, som fick riktigt goda resultat.
KUND: Dramaten och Bonnier News
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